WHAT'S STOPPING YOU?

Client 

Year

Lockout Armoury

2020

Tools

Photoshop

Illustrator
 

Autodesk Sketchbook

Overview

Lockout is a fitness clothing brand based in Quezon City, Philippines. It was co-founded by Cayel Rivera and Daniel Singson. They provide premium quality weightlifting belts. Lockout wanted this project to be motivating and something that would build a community. To achieve that, we first created a symbol that they identify with, which was the rhino. It's a powerful symbol of stamina, sturdiness, substance, strength, and resilience. It provides us with guidance that we need to achieve true greatness.

DESIGN

PROCESS