This is an R&D-driven CGI campaign and dynamic visual system built for Strong Feet Athletics' Leviathan Cycling Shoe, developed in collaboration with Tyler Benner. Rather than relying on static product shots, the project used an immersive 3D motion experience to surface the shoe's engineering story.

Choreographed rotations, cutaways, and material call-outs guided the viewer through its construction, highlighting flex, and structural detail as functional features rather than static aesthetic shots. Custom lighting and shading were also developed to capture texture and material precision, resulting in a scalable visual system that positions the Leviathan as an engineered object and gives Strong Feet Athletics a motion-driven identity for future product drops.